What is Ad Reach Estimator?
Reach is the number of *unique* individuals who saw your ad. Impressions are total views.
How it Works
1. Enter 'Total Impressions'.
2. Input 'Frequency' (avg views per person).
3. Result = Impressions / Frequency.
Example
Input: 10,000 Imps, Freq 2
Result: 5,000 Reach
FAQ
Reach vs Impressions?
Reach = People. Impressions = Views.
Ideal frequency?
3-5 for brand recall, 1-2 for awareness.
Frequency cap?
Limit ads per person to prevent fatigue.
Platform data?
Facebook/Google report this, but this helps plan.
Viral reach?
Shares increase reach without ad spend (earned media).
Conclusion
Reach vs Frequency is a classic trade-off. High frequency builds recall but risks annoyance. High reach maximizes awareness but might lack depth. Balance is key (usually freq 3-5).